One of the greatest
sales principles that all salesmen and women should ascribe to is the concept
of ‘underpromise and overdeliver’
Well, let’s get one aspect of the
preceding statement out of our way. “But I am not a salesperson” I have heard
people say. But let me tell you something. You are daily selling yourself to
something. Whatever it is …an employer, a possible financier, a client, or the
young man pitching himself to a possible partner …name them, we are daily
selling ourselves… The problem is only one, as pointed out by Abraham marslow
“The story of
the human race is a story of men and women selling themselves short”
There is a different way that we
need to learn and walk on, then we begin to change the script of the human
story, and that starts when we can set for ourselves worthy targets, meet them,
then exceed them.
In my short sojourn on planet three, I have observed two
things that are a precursor to ensuring we don’t sell ourselves short...
1. You must fall in love: There
are few things that make men and women act crazy. One of them is love. We all
have crazy stories of how we went the extra mile to please, put ourselves in
awkward positions to win a heart …THERE IS SOMETHING ABOUT LOVE, and I haven’t
met anyone who succeeded, and was not in love. Well, I don’t know what you are
imagining right now, but the point is, you must FALL IN LOVE WITH YOURSELF
FIRST, then FALL IN LOVE WITH A COURSE, an undertaking, a trade …a PASSION …that is the love I am talking
about. Nothing takes away excellence, and the ability to meet and exceed
targets than men and women engaging in passionless pursuits.
Let’s
pause here for a moment: are you in love with YOU, and the things you are
pursuing as study, work, business …are you? Because when we talk about positive
energy, genuine love is the purest of positive energy, and the moment you fall
in love with your chosen pursuit, nothing can stand in your way …TRUE LOVE
MAKES US DO CRAZY THINGS! GENUINE LOVE KNOWS NO BARRIER… IT IS THE TRUE WAY TO
DELIVER TARGETS AND EXCEED EXPECTATIONS WITHOUT EXTERNAL PRESSURES!
But again:
2.
You
must fall out of love: Remember there are distractors,
there are those things that cannot go together with excellence in delivery of
agreed targets, I know you know many of them. But here we want to fall out of love with our comfort zones.
Failing to meet targets is humankinds default fallen state, meeting targets
is the beginning of excellence …EXCEEDING THEM IS THE REAL MEANING OF EXCELLENT
DELIVERY!
It is better to underpromise and overdeliver, yet
the majority of people overpromise and under deliver